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Historically, electricity and natural gas were supplied and delivered to you exclusively by the local utility company for your area.
The electricity and natural gas industry in Alberta started moving towards deregulation in the mid-1990s, with full deregulation effective
January 1, 2001. Until this time, you had no ability to choose a supplier or a pricing plan that fit your needs.
Deregulation un-bundled the supply and delivery portions, allowing competition. Today, you can buy electricity and natural gas at a
competitive price from the energy retailer/Energy Marketer of your choice. Your distribution company will continue to deliver your energy; maintain
the distribution system; read your meter and respond to any emergencies.
The power of choice, made possible by electricity and natural gas deregulation, fosters competition and gives you more control than ever.
For a detailed understanding of Alberta's deregulated market: Click Here.